Increase Conversions with Facebook Ads: Tips and Tricks
There are many reasons why you might want to use Facebook Ads for your business. Maybe you’re looking to generate leads, or maybe you’re trying to increase your brand awareness. Whatever the case may be, Facebook Ads is a great way for businesses of all sizes and budgets to effectively market themselves online.
First, let’s start with the basics. The first thing you’ll need to do is set up a Facebook business account if you don’t already have one, which will allow you to advertise on Facebook. You can find instructions for doing so here . Once that’s done, it’s time to create your ad!
You need to make sure you are creating the right kind of ad for your target audience. For example, if your target market is women age 35-55 who live in New York City and make over $75k per year, then it would be wise to create an image that fits this demographic (such as a woman wearing business attire).
Once you’ve created the perfect ad, it’s time to start targeting potential customers! The key here is to get super specific with your targeting options. You want to choose attributes like marital status and relationship status because that will allow you to only show ads to people most likely interested in what you’re selling or suggesting (e.g., if you’re selling wedding dresses, don’t advertise to single men).
The final step is choosing your budget and how long you want the campaign to run for. It’s best practice never to spend more than 20% of what your goal revenue is per day (for example, if the total daily sales average $500 then it would be wise not to exceed spending $100 in ads that day), but this isn’t always possible. The key thing is just try not go over-budget! If one strategy doesn’t seem like its working well after a few days, switch things up by tweaking some of the above variables or trying something completely new.